Value-added snacks that are being fortified with protein and claims to offers added protein which is sourced either from animal-based sources such as meat, fish, poultry or through plant-based sources such as lentils and protein-enriched seeds are classified as protein snacks. The market demand for such fortified or functional snacking options is trending among the consumers globally, especially among the urban dwellers owing to their busy lifestyle which does not offer scope for adequate nutritional intake through conventional food habits. As food fortification is considered as a strategic measure to counter the issue of malnutrition prevailing in underdeveloped geographies by World Health Organization (WHO) resulting in demand for fortified food products along with the protein snacks market.
Protein Snacks Market Segmentation Protein Snacks market is segmented on the basis of nature, product type, distribution channel, and region. On the basis of nature, it is segmented as organic and conventional. The demand for food & beverages products made with organic ingredients is trending especially in the North America and Europe. This attributed to a higher penetration of protein snacks with organic origin especially the urban consumers belonging to the developed geographies and can afford premium protein snacks products.
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