The market for personal care products is expanding at a significant growth across the globe. Shampoos are considered to be an integral part of personal care routine and are available in number of variants depending upon individuals need. The market for adult shampoos is widely established, however, the market for kid’s shampoos has rapidly evolved over the recent past years mainly attributed to increasing awareness among parents regarding maintaining personal care. Kid’s skin is sensitive to harmful ingredients which results in demand for baby care products with specific needs. This is expected to result in escalating market revenues in the overall kids shampoo market over the forecast period.
Kids Shampoo Market Segmentation
Global kids shampoo market is segmented on the basis of nature, type and sales channel. On the basis of nature, the global kids shampoo market is segmented into, organic and synthetic. The demand for organic kids shampoo is expected to witness tremendous growth in the overall kids shampoo market over the forecast period. This is mainly attributed to growing awareness with regards to the harmful effects of synthetic shampoos thus creating more demand for toxin and paraben free shampoos for kids. This has pushed manufacturers to bring natural and organic products in the market place thus fueling kids shampoo market growth over the forecast period. On the basis of type the global kids shampoo market is segmented into, medicated and non-medicated shampoo. Non medicated shampoo segment is estimated to depict maximum revenue generation in the overall market for kids shampoo