Ginseng is a perennial plant primarily found in North America and Eastern Asia. It is largely cultivated in China, Bhutan, and Korea. Ginseng has been traditionally used for its therapeutic benefits, and today, it is used as a medicine for improving cognitive function, cancer prevention, and anti-inflammation. Ginseng is widely available in seed and root form.
Ginseng Market Segmentation
Global ginseng market has been segmented on the basis of form into powder, liquid, and capsules. Among these, demand for ginseng in powdered form is quite substantial. The growth of this segment is attributed to rising consumption of ginseng as energy booster. Demand for ginseng in capsule form is also witnessing steady growth, owing to its application in the pharmaceutical sector.
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The global ginseng market is also segmented on the basis of application into personal care, dietary supplements, food, pharmaceutical, and oral care. Among these, dietary supplements is the leading application segment in terms of revenues. Dietary supplements is sub-segmented into heart health, weight loss, sports nutrition, and immune health supplements. The global dietary supplements market was valued at over US$ 123 billion in 2015, and is poised to increase at 7.4% CAGR through 2025. Demand for ginseng from the dietary supplements sector will continue to remain strong throughout the forecast period 2016-2026.
Personal care and pharmaceutical sector are other key end-use application segments for ginseng. Personal care segment is further sub-segmented into skin care products and hair care products. In addition food segment is also sub segmented as tea and chocolate.