Disruption viewed through the lens of Darwinism

Innovation is the key word when it comes to survival of the fittest, and this is precisely what gives businesses like Tesla the edge and keeps them relevant. Businesses should make technology their core competence, and be prepared to let their superior products cannibalize their predecessors. Strategy has to be dynamic with the changing environment, aligned with reality and constantly updated by connecting the dots back from what’s happening in the market, rather than being sacrosanct and etched in gold.

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